found on “what’s wrong with the zoo“
“Created by TBWA Paris and photographed by Vincent Fournier this campaign is for sure one of the most inventive ad series, we´ve seen for a long time from the detergent branch. It was Pieter from today and tomorrow who has seen the campaign at first.
Photos via Vincent Fournier“
I love this!!! But go check out the other campaigns /examples. Like the Absolute Hangover one – shock advertising or mixing messages (like Ellen Lupton shows in her book – mixing messages, graphic design in contemporary culture)