Christiane Holzheid

Honoring the softness of wool

In INSPIRATION on September 23, 2008 at 6:42 pm

Honoring the softness of wool – Great campaign photographed by Vincent Fournier

found on “what’s wrong with the zoo

“Created by TBWA Paris and photographed by Vincent Fournier this campaign is for sure one of the most inventive ad series, we´ve seen for a long time from the detergent branch. It was Pieter from today and tomorrow who has seen the campaign at first.

Photos via Vincent Fournier

I love this!!! But go check out the other campaigns /examples. Like the Absolute Hangover one – shock advertising or mixing messages (like Ellen Lupton shows in her book – mixing messages, graphic design in contemporary culture)

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